This campaign launched Malibu Lime
in pubs and restaurants.
Patrons were encouraged to Shazam
the poster where they could visit a
VR beach house, enter to
win unique experiences and
receive exclusive offers.
The pre-game occasion is a staple for millennials
as the beginning of their night out,
and Seagram’s Gin focus is to be those first drinks
before they continue their evening.
"The Game Is Yours" Is the mind set we sold in.
Absolut offered consumers nationwide the opportunity
to win VIP tickets to Coachella. We developed a digital,
social and shopper marketing program to help
the Absolut & Coachella partnership.
Fans were given the chance to gain Exclusive Access to
the band through BE Wines. Every engagement was
designed specifically with BE Wines across Social,
Retail Events and on the Tour itself to give consumers
access to the band they couldn't find anywhere else.
Led Art Direction, and concepts that would create awareness,
consideration and conversion in the on and off premise.