Absolut launched a limited edition sequin bottle, inspired by the sparkle of holiday nights. To support the launch of the bottle, a customized Shazam experience at retail and on-premise would provide shoppers and consumers with solutions to connect with the people, events and drinks they enjoy most throughout the holiday season.
Project involved creative direction of Visual Shazam experience, in-store POS and a holiday gift set.
Creative Director: Cara Gagne
Senior Art Director: Sergio A. Bello

Absolut Sequin – Case Card Key Visual & Shazam Mobile Activation


Absolut Sequin – Shazam Mobile Activation for a chance to win a VIP trip to the Grammy’s or Jingle Ball

Absolut Sequin – Digital Mixologist for the Holidays

Absolut Sequin – In Store POS with Dimensional Pole Topper and Case Talker

Absolut Sequin – In Store Holiday Gift Set
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