On and off premise campaign created to launch Malibu Lime Rum. Conceptualized and executed creative design of the key visual that would create awareness, consideration and conversion in the on and off premise. This campaign launched Malibu Lime in pubs and restaurants. Patrons were encouraged to Shazam the poster where they could visit a VR beach house, enter to win unique experiences and receive exclusive offers.
Additional skill sets utilized for this campaign included photoshoot art direction, retouching and production direction.
VP Creative Director: Paul Skeffington skeffstudio.com
Creative Director: Cara Gagne
Senior Art Director Lead Designer: Sergio A. Bello
Associate Art Director: Amy Glasser
Copy Writer: Tom Corbett
Production Team: Cary Pollick & John Whitmer
Photography: Bruton Stroube Studios brutonstroube.com
Malibu Rum Lime”Bursting with Summer” – Case Card & Key Visual
Malibu Rum Lime”Bursting with Summer” – Shazam Mobile Activation with an On-Premise Table Tent
Malibu Rum Lime”Bursting with Summer” – Mobile Digital Activation
Malibu Rum Lime”Bursting with Summer” – Digital VR of the Malibu Summer Beach House
Malibu Rum Lime”Bursting with Summer” – Shazam Digital Activation with On-Premise Coasters
Malibu Rum Lime “Bursting with Summer” – On-Premise Poster
Malibu Rum Lime “Bursting with Summer” – Off-Premise Mass Display
Malibu Rum Lime “Bursting with Summer” – Off-Premise POS. Dimentional Case Card, Case Talkers, Dealer Loader Cooler and 3D Foam Case Bin
Malibu Rum Lime “Bursting with Summer” – POS In Store
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