The Riddell 360 football helmets focused on building the newest technology in safety of football players. Key features include: An aggressive design with oversized vent holes which allows for more air circulation. A hexagonal liner system, energy managing materials and strategically placed face mask hinge clips to reduce forces from frontal impacts.
We were task to design and develop a Riddell 360 Micro site and educational videos for the launch of the Riddell 360 protective helmet. Also design and produce the Riddell Football, All-Sport Catalogs and a special helmet for Obama with the presidential seal and No. 44 on it, to recognize him as the 44th president. www.morningjournal.com
Role: Lead Designer, front end and back end digital consultant.
Agency: Headrush Creative
VP Creative Director: Dave wish
Creative Director: James Wish
Art Designer / Consultant: Sergio A. Bello
Copy Writer: Bryan Reilly
Web Developer: Forefront Interactive
Riddell 360 – Micro Site Key Visual
Riddell 360 – Micro Site Parallax Perform Page
Riddell 360 – Micro Site Parallax Protect Page
Riddell 360 – Micro Site Parallax Prepare Page
Riddell – Football Catalog
Riddell – All-Sport Catalog
Riddell 360 football helmet presented to the 44th President Obama
Riddell 360 -Riddell & Headrush Creative made a special helmet for Obama with the presidential seal and No. 44 on it, to recognize him as the 44 president. www.morningjournal.com
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