Step into the Limelight
Absolut Lime Vodka wants you to enter for a chance to win a three day, two night VIP Trip to the 60th Annual Grammy Awards in NYC or other great instant prizes! We were challenged to create an Absolut lime POS kit to promote Absolut as the official spirits partner of the GRAMMYs in the on and off premise channels.
Led design direction, retouching and production
Creative Director: Cara Gagne
Senior Art Director: Sergio A. Bello
Associate Art Director: Amy Glasser
Copy Writer: Tom Corbett
Production Team: Cary Pollick & John Witmer
ABSOLUT 60th GRAMMYs – Case Card & Key Visual
ABSOLUT 60th GRAMMYs – Case Card & Key Visual for the “Limelight” Signature Cocktail
ABSOLUT 60th GRAMMYs – Off Premise Display. Patrons were encouraged to Shazam the case talker where they could enter for a VIP Trip to the 60th Annual Grammy Awards in NYC or other great instant prizes.
ABSOLUT 60th GRAMMYs – Off Premise Recipe Necker. Patrons were encouraged to Shazam the necker where they could enter for a VIP Trip to the 60th Annual Grammy Awards in NYC or other great instant prizes.
ABSOLUT 60th GRAMMYs – OOH Out of Home Awareness Advert.
ABSOLUT 60th GRAMMYs – Off Premise front and back table tent for the “Limelight” the signature cocktail of the GRAMMYs and the Vodka Soda
ABSOLUT 60th GRAMMYs – Off Premise Coasters