ABSOLUT GRAPEFRUIT

Lead Design, Art Direction, and Concept Collaborator for the launch of Absolut Grapefruit.
Executed creative design direction of the key visual that would create awareness,
consideration and conversion in the on and off premise.

Built a variety of scalable, modular displays to optimize channel relevancy and create stopping power in-store, educating shoppers throughout their journey. The on premise approach focused in on Absolut Grapefruit’s broad consumer appeal, versatility for cocktails, and refreshing, deliciously sweet flavor.
The cocktail strategy reinforces the product claims and brand transparency platform “Nothing to Hide,” by using simple ingredients to create refreshing drinks.

Additional skill sets utilized for this campaign included photoshoot art direction, retouching and production direction.

VP Creative Director: Peter Unger
Creative Director: Cara Gagne
Senior Art Director: Sergio A. Bello
Associate Art Director: Amy Glasser
Copy Writer: Tom Corbett
Production Team: Cary Pollick & John Witmer
Photography: Jens Johnson Photography & Motion www.jensjohnson.com

Absolut Grapefruit – Case Card & Key Visual

Absolut Grapefruit – Digital Billboard

Absolut Grapefruit – Absolut Portfolio Trial Pack

Absolut Grapefruit – Digital Banners

Absolut Grapefruit – In Store Pole Topper Display with Case Talkers, Price Lug-On’s

Absolut Grapefruit – In Store 6′ Wow Display

Absolut Grapefruit – On-Premise Table Tent

Absolut Grapefruit – In-Store Dimensional Pole Topper

Absolut Grapefruit – On-Premise Coaster

Back to Work

Testimonials

Sergio is an extremely talented designer.
While the work we did together was primarily promotional, he is very versatile and is able to
translate his unique ideas to a wide range of mediums.

Ellen Greenfield, Account Director
Ogilvy Action
Sergio…A terrific art director with unique creative and design skills that are out of the box.
Great attitude and team spirit when working with others.

Harry Squasoni, Executive Vice President Ogilvy Action
(formerly Ben Marketing)
Sergio is the bomb! Passionate about his art. Kind and easy to work with.
Knowledgeable in all areas of the business: Concepting, sketches to final digital renderings.
If I were in a jam and needed a “get it done guy” he would be the only number I’d call.

Monica Ehmke’s, Senior Art Director
Catapult Marketing
Sergio isn’t only a tremendous creative asset, he’s a person of tremendous character and
a good guy to have around. In my years of working with Sergio I’ve come away with a few things:
1) he has an engaging and unique creative style, one inspired by experiences most of us read about in books or magazines
2) the professional quality of his work is matched only by his dependability and
3) he’s a genuine artist and guy you want in your corner.
I would recommend Sergio to any creative team, for any project or initiative they endeavor to take on.
As a freelance consultant he is, quite simply, an asset waiting to happen.

Bryan Reilly, Creative Director
HeadRush Creative
Sergio is a great artist that produces very edgy design work.
He is up to date on what is current in the urban market and has a professional way of delivering those attributes to clients.

Eric Marrero, Associate Creative Director
Alcone Marketing
I worked with Sergio on the same team for three years and during that time I learned a lot from him.
He is definitely one of the most talented designers I ever worked with.
He’s got amazing attention to detail, and knows his Adobe software (and other apps) inside out.

Ian Tait, Art Director
Catapult Marketing
Sergio is a true talent! There are few SAD’s that I’ve worked with that truly know how to conceive of an idea or
just interpret a concept and then execute it flawlessly. Sergio rocks any challenge put in front of him and
is by far one of the best designers i’ve been in the trenches with.
I would strongly recco Sergio.

Paul Skeffington, VP Executive Creative Director
Catapult Marketing & Ogilvy Action(Geometry Global)
Sergio is a highly talented artist and designer.
During our time working together, he delivered numerous winning campaigns and creative executions.
Hard working and disciplined, Sergio is an asset for any group with whom he works.

Chris Millhous, President & CEO of Ogilvy & Mather South
(formerly Ben Marketing Group)
Sergio is an extremely talented designer and creative thinker!
While working together on Pernod Ricard, he created beautiful campaign visuals and various retail format displays to drive sales and engagement.
Every brand within the portfolio had a specific look and tone of voice, to which Sergio would match his design aesthetic.
Any challenge, large or small, he would step up to the plate and get busy creating.

Sergio is proficient in the latest Adobe Creative Cloud software but was eager to learn new skills as well.
He began working with Cinema 4D, learning how to model dimensional schematics and displays to create impactful retail sell sheets and toolkits.
This helped push the envelope for sales managers and allowed retailers to see products, campaigns and engaging work within their store.

Additional to his design abilities and technical skills,
Sergio equips himself with the latest production trends to ensure his campaign work leaves a lasting impact on clients and consumers.
From printing techniques and materials to digital integration, Sergio thinks through it all.
He also attended extracurricular events such as Art Basel, and various workshops to further push his work.

I would highly recommend Sergio for any design needs you may have.
He has an incredible ability to take any product and turn it into a work of art. He is passionate about creating beautiful, thought-provoking campaigns and
he is exceptionally meticulous with his retouching so that every job he produces is a polished and refined masterpiece.

Cara Gagne Creative Director
Catapult Marketing
Sergio’s talent is out of this world. He can be given a challenge,
come up with a solve and take it to the next level of design EVERY SINGLE time.
Sergio’s creative chops, innovative thinking and 3D design skills are top notch.
If he’s not part of your team, he’s one to watch out for. Sergio is quick, smart and inspiring.
His experience on wine, beer & liquor, 360 campaigns,
displays and so much more make him a very valuable asset.

Talia Bazos, Associate Creative Director
Catapult Marketing
Sergio is one of the most talented unique creative art directors I had a pleasure of ever working with.
His one of a kind beautiful renderings in Photoshop of POP displays where always well received by the client.
And most of all his willingness to please and work well under any pressure made a successful story time and time again.

Dolka Morico
Associate Creative Director
Ogilvy Action (Geometry Global)
Sergio is an incredibly talented designer and true artist, who continuously crafts unbeatable key visuals.
He has an incredible eye for detail, is forward thinking, and always finds new and interesting ways to elevate 360 campaigns.
Whether a tight timeline or rounds later, Sergio maintains a positive, can-do attitude,
and is always willing to lend a helping hand. As a mentor of mine on a variety of spirit brands,
he was always a team-player and role model.

Amy Glaser Associate Art Director
Catapult Marketing
Sergio is easily one of the most talented and professional art directors I have had the pleasure to work with.
His approach to each project we have worked on together, has always been a testament of dedication and respect for the job at hand, and the people he works with.

On top of it all…He’s cool as hell! I hope we get to work together again some day. Until then, I wish you all the best.

Kevin Baly, Senior Art Director
Ogilvy Action, Geometry Global (formerly Ben Marketing Group)
Two things you get when you hire Sergio Bello – fantastic design and a can-do attitude.
On my first day working with Sergio our project kept us in the studio late. I needed help over the weekend –
Sergio was the first to say he was in. And that weekend he designed awesome work that helped get us on track.
After that he produced stellar print, web and TV design for six months. Most of the time under great pressure.
The gig ended, so Sergio moved on. But I’d have him on my team anytime.

Dave Fiore, Chief Creative Director
Catapult Marketing
I am very fortunate to know and work with such a great talent as Sergio.
His raw talent and creative experience has and will continue to help my company exceed client expectations.
I HIGHLY recommend Sergio.

Dave Wish Co-founder and Partner
HeadRush Creative
Sergio is an amazingly talented and was a huge asset to HeadRush Creative.
He has the ability to take little information and direction from a client and deliver a on target, creative project that the
client says “that is exactly what I wanted”… He is a true one of a kind!

Scott Lilly, CEO
HeadRush Creative
Sergio has the creative insight to develop unique, viable,
hard-hitting creative campaigns without losing sight of the strategic objective.
His creative talent far exceeded client expectations consistently and moreover, he was a true pleasure to work with.

Dawn Smith, Senior Account Manager
Ogilvy Action
I’ve had the pleasure of working with Sergio on several creative marketing projects.
Sergio possesses an unparalleled vision with a comprehensive understanding of target consumers.
Without fail, Sergio always exceeds expectations and opens up creative thinking to product an end product that
surpasses all initial concepts. I highly recommend Sergio for marketing consultation,
graphic design or creative concept projects.

Eric Johnson, Business Development Manager
Inner Armour Sports Nutrition
Sergio was my “go to” art director — he can create a compelling visual approach for virtually any idea.
His work is always carefully crafted, artistically sophisticated and stylistically diverse.
What’s more, Sergio approached every project with a positive attitude and steady maturity that conveyed confidence,
expertise and professionalism all in one. Sergio is the real deal, and
I would highly recommend him to anyone seeking a solid senior art director with a strong creative vision.

Lane Mitchell’s, Creative, Brand Marketing Leader
Catapult Marketing

ABSOLUT GRAPEFRUIT

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