WE ARE ALL UNITED
America has always been a cultural melting pot, absorbing people, heritage and traditions from around the world and blending them together. We’re proud of where we’ve come from as that makes us who we are today. All unique, but all American. Absolut believes we should celebrate both what makes us different and what unites us.
We were challenged to developed a robust 360 campaign to support the limited edition bottle in the last 3 feet of retail and digital engagement. Role: Lead Designer
Creative Director: Cara Gagne
Senior Art Director: Sergio A. Bello
Associate Art Director: Amy Glasser
Absolut America – Case Card Key Visual
Absolut America – Flavor Portfolio Case Tucker
Absolut America – Shopper Marketing Road Map
Absolut America – Memorial Day Social Post
Absolut America – Memorial Day Recipe Cocktail Social Post
Absolut America – Memorial Day Social Post
Absolut America – Independence Day Day Social Post
Back to Work