Malibu Beer is the latest innovation to the portfolio; launched Summer 2018 in 4 U.S. markets, designed to support Malibu’s recruitment strategy of Young Fun-Starters and become an icon of summer.
Supported and executed creative design direction of key visuals, and visibility tools for various channels.
Creative Director: Cara Gagne
Senior Art Director: Sergio A. Bello
Malibu Beer – Case Card Key Visual
Malibu Beer – Key Visual Awareness Advert
Malibu Beer – On Premise Coaster
Malibu Beer – Micro Site
Malibu Beer – Pizza Box Awareness Advert
Malibu Beer – Liquor Store Contravision
Malibu Beer – Cooler Cling & Case Bin
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